Effortless Podcast Listening
Thing That Make You Go Ahhhh
I had a great conversation with Jodi Krangle today from
voiceoversandvocals.com, and we were talking audio (cause it’s her jam) and I was talking about how I’m not an audio snob, but when I get into the car (with highway noises), I’m noticing how some shows take an effort to listen.
Please don’t make me ride the volume knob or try to understand what you’re saying as you podcast from inside a fishbowl sitting on a bathroom counter. Jodi said something that I knew but couldn’t describe. It makes it so easy to grasp.
“Good audio helps you relax because you don’t have to struggle to listen.” - Jodi Krangle
I thought it about, and she’s soooo right. When I hear a new show that introduces the show, introduces the episode, and then gets to the content, and their audio is 100% listenable, I can feel confident (relaxed), putting my phone in my pocket and sitting back and listening. Now “Sitting back” may be grabbing a grocery cart, or opening the dishwasher door that needs to be emptied. You can relax and let the content mainline into my brain.
I’m not talking about spending thousands of dollars on equipment. I’m talking about taking an hour to play with that equipment and learn how to get great results from it.
Ads Legitimizing Podcasts Part 2?
I mentioned in the last issue that someone (from an Ad agency) who said a show isn’t legitimate until it had an ad. I thought, “HOW DARE YOU!” as some people don’t want ads. THey may feel depressed cause their show isn’t “real” cause there aren’t any ads.
I did have someone mention that from a listener’s point of view that if your show is new and you have some programmatic ads (which pay crap) and one of those ads is from Ford, it might impact the listener to think, “Wow, this show has FORD as a sponsor.”
This made me go Hmmm. I love it when people make me think.
Lessons From Ronnie James Dio
Ronnie James Dio fronted the band Rainbow (Man on the Silver Mountain), Black Sabbath (Heaven and Hell), and eventually his own band, “Dio” (Rainbow in the Dark).
He joined Rainbow cause he wanted to make classically influenced music with a slight “fantasy” element (think Dragons). They did for two albums, and when it came time to write a hit, Ronnie was like, “Um, yeah no.” So out he went.
He joined Black Sabbath and still wrote lyrics that were very Ronnie Dio (as in you understood the words but weren’t sure what he meant in some cases). They were positive and often about not letting people steal your dreams.
Egos ruined that band, and Dio wrote the kind of music he wanted to do. It went well, and he was selling out arenas until he wasn’t. Did he start writing in a different style? No. Much like AC/DC he never changed his style.
Fast forward, and he’s getting awards for making his music. Not everyone loved it, but those who did ADORED him. He never stopped doing what he wanted to do.
So if you want to do something, don’t let people tell you you’re stupid. We are only on this planet a short time.
The world is full of kings and queens who blind your eyes and steal your dreams - RJD
This came from renting the official documentary “Dreamers Never Die” on Amazon (aff)
Check out his chops on “Stargazer.”
But I Thought This Would Offend SOMEONE…
So I interviewed “Jesus” in episode 900, and I figured I would offend someone (Jesus referred to a man’s naughty bits as “junk” and I avoided all the “eternal life” and stuck to marketing strategies). I really thought someone would call me a heathen. Nope.
Podcast Rodeo Show
How to Build a Podcast that Drives Leads and Credibility with Courtney Elmer - School of Podcasting
YouTube Music and Podcasting: Is Google Going to Blow it Again? - Ask the Podcast Coach
Why Your Podcast Isn't Growing: The Problem I Found on Your Website - Your Podcast Consultant
The Secular Foxhole Reviewed - Podcast Rodeo Show (Argh!)
Stories of Men Reviewed (A great example of soundscaping not overpowering the story) Podcast Rodeo Show
You’ve Gone Too Far With Time Blindness- Building a Better Dave
Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Podcast Catchphrases - School of Podcasting
Question of the Month
So you are listening to a podcast and they say something and you want to remember. What do you use to grab that thought, clip, etc? When you capture your idea, it makes it easier when you’re struggling to create an episode (cause you can go back and see your ideas).
Don’t forget to tell us a little bit about your show and your website.
I need your answer by October 27th. 2023.
Leave your answer HERE
I’ve seen many different tools for selling digital items. I came across Payhip which is free (they take 5% plus credit card fees) and not only can you sell digital downloads but also coaching, memberships, etc. You can even create a store. It looks very simple.
Check it out at https://supportthisshow.com/payhip (aff)
Listenable Book Review Part 2
So, last issue I have two thumbs up for the book Listenable The Content and Delivery System to Set Your Podcast Apart by Bery Weiss. I really loved this book as Bert is a radio guy, but has great insights into making great content.
Later I went to my PO Box only to find a package had been waiting for me for some time. In it was Bert’s book, and a pair word BRANDED wireless headphones. Needless to say this wins the “coolest thing I’ve ever got in my P.O. Box” award. Sometimes you have to do something different to stand out, and this did. I sent an email and hope to have him on my show.
I’m reading a book called, “The Proverb Effect: Secrets to Creating Tiny Phrases that change the world” and I never realize I do spit out sayings like, “It’s not the tech” or “Your podcast is a recipe, not a statue.” I’m assembling a list for an episode. Listen Here
Got a Request?
Got an idea for an episode of the School of Podcasting? I do that podcast for you, so I’d love to hear what you need.
Come Get In Shape. We are Having a Lot of Fun.
I’m running a totally free “Biggest Loser” competition and support group and we are having a blast. Com join at http://monthlychallenge.fit. (We are having a lot of fun)
Thanks so much for reading. If you need help with your podcast, visit me at schoolofpodcasting.com/reader, and let’s see what we can do together.
If you found value in this, do consider buying me a coffee.
Please note this newsletter may contain links where I earn a small commission. I don’t talk about stuff that sucks or looks scammy without saying, “This looks scammy.”
Podcasting Observations is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.