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I was in LA a few weeks ago for Podcast Movement Evolutions. It was great to see everyone, and everything ran smoothly. I was happy with my talk and received many positive comments. Some things seemed to come up a lot, some good, and some made me sigh.
Go Deep On Your Favorite Platform(s) and Save Your Sanity.
Not only did I hear this from Joe Pulizzi on my latest episode of the School of Podcasting, but I also heard it being summarized from many talks. Instead of killing yourself to be “Everywhere,” go to your favorite platform (maybe two) and deepen your interaction on those platforms. This sounds so weird to say out loud.
“Be social on social.”
You know, make friends. Share ideas, and let people get to know you. THEN, mention how they can benefit from listening to your show.
YouTube is The Best Thing Since Sliced Bread, Cures Cancer, and it will do your laundry…
YouTube did a presentation to show how it is the number one place to consume podcasts (remember, videos on YouTube count as podcasts). This is like saying a Big Mac at McDonald’s is now a podcast and later saying McDonald's is the #1 place to eat a podcast. Yes, if you have the time and budget, start a YouTube channel, but it’s not a podcast. You’re a YouTuber.
In fact, the same guys who said you need to be on YouTube are now seeing podcasters getting frustrated by the lack of growth on YouTube.
I will reserve the right to say “I Told You” So for a later date.
I Need Your Helping Me Pick My New Artwork
I’m launching a new “Your Podcast Website” show and I would love your opinion on what artwork makes you want to click. VOTE HERE (only takes a minute). If you want to keep up with the launch of the show, go to www.yourpodcastwebsite.com
Last Time to Take Your Book Writing to the Next Level Sign Up Before April 12
www.schoolofpodcasting.com/booklaunch
My friends Thomas Umstaddt Jr and James L. Rubart are teaching this class (which they have been doing for seven years) one last time (James is retiring). This is like getting Luke Skywalker AND YODA to take your writing and book marketing to the next level. Check out Book Launch Secrets before April 12th.
Profit From Your Podcast is Now Available as Audio
My book Profit From Your Podcast: Proven Strategies to Turn Your Listeners Into a Livelihood is now available as an audiobook. I’m selling this via Soundwise. When you buy it, you will see that the audiobook is unfinished. That is on purpose. As I finish recording it, the early adopters will get a special channel to ask questions, and your questions will be part of the bonus content. ORDER TODAY or Listen to a Sample.
My Latest Episodes
Crafting Engaging Content: Insights from Joe Pulizzi - School of Podcasting (Follow)
Mind The Game - Reviewed (LeBron James)- Podcast Rodeo Show - Podcast Reviews (Follow)
Roll.ai
Roll.ai enables you to take video with your phone and then turn it into cool panning shots, and other cool “Movie-like” effects. Cool right? Worth $49/month. I need to play with it.
Monarch Money
A few issues ago, I told you how I’ve moved my personal banking to Acorns (where it’s helping me save money AND earn interest well Mint (a very popular free finance tool - again, free is not a good business model) has closed. While it’s not free, I’m eight days into my trial of Monarch. You can tie this into EVERYTHING. I have it tied into Acorns, Coinbase, the loan for my new windows, etc. I see EVERYTHING in ONE PLACE. It’s $8.33; you can get 50% off using the coupon mint50. I pulled the trigger on it. Check it out (aff).
PS For anyone using YNAB (you need a budget), I get it. I’m glad it works for you, but I like a standard budget for income and expenses.
My Friend Leslie Lost his YouTube Channel along with 286,000 Subscribers
After years of building up his audience only to get hacked, he then got back in; then he lost everything. He lost 286,000 subscribers and was banned. It’s a fantastic story that will get you ordering 1password immediately. Watch video.
Tawny Platis is a Hillarious Professional Voice Actor
What’s Coming In The Future
I’m sharing my thoughts on Podcast Movement, updates from services like Blubrry and Podgagement, and insights from a podcast growth webinar I attended. I will also be talking Social Media and how you’re using it wrong in a future episode.
Follow the School of Podcasting at www.schoolofpodcasting.com/follow
Need Help With Your Podcast?
Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005
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